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Flyers and Pamphlets



Flyers


Flyers


Your flyers are an easy way to spread the word about new products and services, create buzz around sales or events and target specific audiences. It is a great way to get a quick message across to anyone, without overwhelming them and in fact, they work best when they are focused on 1 or 2 simple concepts or big ideas. They are easy to pack up, bundle and hand out in crowds and are well-suited to street marketing activities like promoting a seasonal sale or event, or drumming up interest for your shop opening. The first step in creating your flyer is figuring out exactly what goes on it and most flyers fall into one of three distinct categories, each with a unique goal that affects what goes onto the final product.


Event Announcements

These are the flyers that comes to mind when we first think of flyers. They can range from concerts at a local club to a sale at a local bookshop, and are usually posted in members group online or handed out on the street. Most major event annoucements these days are done through this.

Product Information

If you have ever been to a trade fair, you would have one of these handed to you. These documents (usually two-sided) allow companies to give prospective customers an in-depth look at their products. These flyers also serve as great additions to sales packets left with clients.

General Awareness

Do you have a new business? Are you looking for volunteers? These are flyers designed and intended to get the word out. It has almost became a norm these days to make announcements through flyers- mostly by posting online. Many organisations rely on flyers for an efficient announcement.


Factors for a Beautiful flyer


Short and Simple

Cramming a bunch of words o to your flyer will look cluttered. It should be short and simple to the core and attract audience in a spart of a second. The more consise the content and message is, the more easily integrated into a consumer's everyday life it can be, which in-turn makes it more likely that a consumer will pay attention to what you have to say.

Limitation to the number of fonts

Too many fonts will distract and will not encourage people to read your flyer. The best flyers use two fonts – a bold, bigger one for the headline, and a smaller one for the body. If you need to accentuate certain words, use bold or italic versions of the same font, rather than using an entirely different font for a better look.

Clear View from a Distance

Your goal should be to have your flyer get maximum exposure and for that, people should be able to read it from far. Edit the text content down to the essential information only, use fonts which is easy to read and make contact details and other essential information instantly accessible from maximum distance possible.

Strong Image at the Right Spot

When it comes to flyer images, the crisper the better and always one single bigger image placed in the right spot is more effective than several smaller pictures scattered everywhere. Remember that pictures is a universal language and it paints a thousand words with clear and accurate information with a professional look.


Pamphlets


Pamphlets need to sum up a lot of information in a small amount of space and so its designs are extremely important. It gives your business or organization a powerful method of communicating potentially complex issues in a detailed way. We guide you to present text and images in an organised fashion to communicate a clear message intended especially for the layman in a simple manner without usage of technical jargon. By adding pamphlets to your existing marketing efforts, you can position yourself as an expert with your prospective clients, provide value to them that will deepen your relationships and greatly improve your chances of winning their business for years to come. Advantages of pamphlets for your business:

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